What is the Subaru Love Promise?

Subaru and our retailers believe in making the world a better place and the Subaru Love Promise is our vision of respecting all people. This is our commitment to show love and respect to our customers and to work to make a positive impact in the world.

Subaru Loves Pets

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Subaru Loves the Earth

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Subaru Loves Learning

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Subaru Loves to Help

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Subaru Loves to Care

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Whether they live in our homes or in the wild, Subaru is committed to keeping all animals safe and healthy.

A partner since 2008, Subaru has donated over $28 million to the ASPCA and through Subaru Loves Pets has helped support the rescue, transport, adoption and well-being of over 230,000 animals across the country. 


Loving the environment means more than loving the great outdoors. It means working to preserve it.

Since 2018, Subaru has partnered with TerraCycle.  Participating Subaru retailers collect hard-to-recycle trash that was headed to local landfills. We collect approximately 2 tons of this hard-to-recycle trash monthly, which will be converted to furnishings and other usable items and donated locally.


It’s our goal to make the pursuit of knowledge available to as many minds as possible.

Since 2015 Subaru, in partnership with the American Association for the Advancement Science, donated over 277,600 award-winning science books.  In addition, through our partnerships with Staples and Adoptaclassroom.org we supported teachers and students with donations of S400,000 in gift cards and school supplies. 


In a perfect world, hunger would be history and hope would be commonplace. We believe a perfect world is possible.

In 2020, Subaru and its retailers made a donation to Feeding America to provide 50 million meals to help feed people in need during the COVID-19 crisis,* making meals available at 199 local food banks across the country.
*$1 helps provide at least 10 meals secured by Feeding America on behalf of local member food banks. 


We should all have a chance to lead a healthy life. We’re aiming to give as many people that chance as we can.

Since 2016, Subaru and its retailers have partnered with the Leukemia & Lymphoma Society (LLS) to donate over 167,000 blankets and 21,500 arts & crafts kits and reached nearly 150,000 patients in more than 780 hospitals nationwide. 

How is Mendenhall Subaru dedicated locally to the Love Promise?

Our Love Promise can be seen in various partnerships with local charities and non-profits. We're grateful for the opportunity, not only to be a part of our community, but to serve it as well.

Territorial Sportsmen
Trail Mix
UAS, Juneau School Dist.
Rotary, Food Bank, Youth Sport
Bartlett Hospital Foundation,
 Subaru Love Promise Heart

Love Promise Stories from Mendenhall Subaru

Subaru and Mendenhall Subaru believe in making a positive impact on the communities in which we live and work. We uphold that belief through our Love Promise Community Commitment. Every month, we select inspiring stories from customers and partners from around our area who strive to support our collective commitment and feature them here

Share the love Micro-chipping Event  –  Matthew M

The staff at Mendenhall Subaru are highly appreciative to Subaru of America and the Gastineau Humane Society for allowing us to be a part of the solution for returning lost pets home. Back in 2013, only 10.4% of the cats that entered the animal shelter in Juneau, AK were reunited with their humans. Meaning that close to 90% of these cats didn't get to go home. This is almost entirely due to the inability to determine the ownership of an animal. So, on December 6th, 2014 we hosted an event at the dealership where visitors were provided coupons for free microchips for their pets. We want to make sure that every lost pet finds its way home!

Supporting Local Community  –  Bruce B

Mendenhall Subaru is honored to have been a contributor, with the help of Subaru of America, in The Whale Project for the last two years. As a result of 2014 Subaru Share the Love Event, The Whale Project received a donation of $6,639.00! The check was presented to Bruce Botelho at Mendenhall Subaru on March 19, 2015 by Subaru of America representatives and Steve Allwine.

Mendenhall Subaru Supports the Whale Project  –  Tim L

The Whale Project is a local community group's effort that started back in 2006 with the origin going back to the 1980's and the city former Mayor Bill Overstreet. The goal of the project is to place a life-scale bronze sculpture of a breaching humpback whale rising from an infinity pool located on the waterfront of Alaska's capital city. The sculpture is created by an internationally recognized artist and sculptor RT Skip Wallen and it celebrates the 50th anniversary of Alaska's statehood. Juneau's population is only about 32,000 people but it's a travel destination for nearly 1 million visitors from around the world each year. Mendenhall Subaru is honored to have been a contributor, with the help of Subaru of America, in The Whale Project for the last two years. After the 2013 Subaru Share the Love Event, The Whale project received a combined donation of $2,508.32: SOA donated $1,208.32 to the charity and Mendenhall Subaru dealership donated another $1,300. It looks like this year's donation might be even higher! According to The Whale Project website they are 93% funded and the sculpture will be on the waterfront for all to enjoy by the third quarter of 2015. http://juneauempire.com/neighbors/2014-04-06/whale-project-recieves-donation http://www.alaskawhaleproject.org/